See exactly where your customers are coming from and where demand truly exists. The heatmap visualizes every sale on the map, highlighting high-performing areas and uncovering hidden pockets of opportunity. Instead of reading spreadsheets, you instantly spot patterns like customer clusters, underserved neighborhoods, and geographic trends that drive smarter marketing and expansion decisions.
How do we use it:
Identify strong and weak demand zones instantly
Optimize budget and targeting with real geographic insight
Reveal untapped markets and over-saturated regions
Make decisions with location intelligence, not assumptions
Go beyond surface-level targeting. This layer visualizes key socioeconomic metrics by zipcode using U.S. Census data, helping you better understand the market by metrics like:
Median Household Income (HHI)
Population and density
Household characteristics and age distribution
Local purchasing power indicators
Understand your store’s true reach, see on the map the real driving-time zones around each location, based on live road networks and traffic patterns. Instead of guessing your service radius, see exactly how far customers can travel in 5, 10, 15, and 20 minutes.
We use it to validate store coverage, compare trade areas, and identify neighborhoods that fall outside your reach but still generate demand.
