Most firms track leads. We’ll take a first look at your numbers together and show you where the gap between spend and revenue actually is.
Which channel are your signed cases actually coming from
What does each signed case cost you — not each lead, each case
What’s your real conversion rate from lead to signed case?
If you can’t, you’re not alone. That’s just not what agencies report on. They stop at clicks, impressions, and “leads”, because that’s where their job ends and your risk begins.
Ad spend analyzed
PI Law · Home Services · Retail
Building marketing tech
Agencies report on Cost Per Lead because that’s where their accountability ends. But you don’t deposit leads — you deposit revenue from signed cases. The gap between those two numbers is where your money disappears.
We built a dashboard that connects your ad spend to your actual signed cases and revenue. No vanity metrics. No guessing. Just money-out vs. money-in, per channel.
We built a dashboard that connects your ad spend to your actual signed cases and revenue. No vanity metrics. No guessing. Just money-out vs. money-in, per channel.
Analyzed a PI law firm’s full marketing P&L. Built tracking from lead → signed case → closed case.
Delivered a reallocation plan based on actual case revenue and cost per signed case (CPSC) – not marketing metrics (Cost Per Lead).
12 years building the tech that marketing runs on. I’ve worked shoulder-to-shoulder with marketing teams as their technical partner — and watched them make budget decisions based on metrics that have nothing to do with revenue, not only because lack of knowlage, mostly because lack of tools to analyze the data across the clients journey.
I built SHIFFT to fix that. I sit between the tech and the P&L, connecting your ad platforms to your actual business outcomes. No creative work, no campaign management, just analyzing the numbers that tell you where your money is actually going and put recommendations to improve the return on your investment.
We’ll run through your numbers together live. You’ll walk away with a clear picture of where you stand, and whether a deeper analysis is worth it.
Total revenue from cases divided by total ad spend. We’ll calculate this together on the call so you can see the real scoreboard of your marketing efforts.
We’ll walk through which channels you can trace to signed cases and where the tracking breaks down. That gap is where your budget leaks.
Your CPL might look healthy, but when we calculate the real cost per signed case, the picture changes. You’ll see the difference in your own numbers.
Is there a real profit leak worth investigating? If yes, we’ll show you what a full Profit-Leak Analysis looks like. If not, you leave with clarity and zero obligation.
